Petri Lahdelma portrait

Petri Lahdelma is a Design Systems Lead and founder focused on shipping production-grade systems, AI workflows and adoption loops that stick.

Previously Design System Lead at SAP Build Apps. Built governance, component contracts and decision records to reduce drift.

From Turku, based in Helsinki, Finland.

Design x AI

Design systems, governance and AI workflows that ship.

I build the spine: tokens -> components -> patterns -> governance -> adoption. AI accelerates the workflow; quality and accessibility stay non-negotiable.

ABB
Aalto
DNA
Elisa
Alma
A-lehdet
Metso
Nordea
OP
Fiskars
Enerkey
Finnair
Nokia
Kesko
Intrum
Kone
SAP

Selected projects

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Writing

All writing

Receipts

  • Scaled design systems

    Tokens -> components -> governance for enterprise teams.

  • AI workflow acceleration

    Prototyping and delivery speed without losing craft.

  • Shipped products

    From research to production with measurable outcomes.

  • Speaking + teaching

    Workshops and talks that make teams move faster.

Focus

  • Systems thinker: tokens to components to governance.
  • AI as workflow acceleration, not a gimmick.
  • Accessibility and quality as defaults.

Availability

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All audiences
Recruiter
Senior leadership across design systems, DesignOps and adoption.
Senior leadership: DS + DesignOps + adoption
  • Senior leadership: DS + DesignOps + adoption
  • Evidence-first case studies (no fluff)
  • Can operate across design + engineering
Engineering
Contribution model, DX and governance that does not slow shipping.
Clear contribution model + developer DX
  • Clear contribution model + developer DX
  • Figma<->React alignment that reduces churn
  • Governance that does not slow shipping
Design leadership
Quality + consistency at scale, with adoption loops that work.
Quality + consistency at scale
  • Quality + consistency at scale
  • Adoption loops that work in reality
  • Accessibility as default
Founders
Reduce product entropy early and ship reusable foundations fast.
Reduce product entropy early
  • Reduce product entropy early
  • Build reusable UI foundations fast
  • AI-assisted workflow acceleration (with guardrails)

Flagship case study

View all work
Case study
design systems
Built a contract-driven system that aligned Figma and React/TS across multiple teams.
GovernanceReact/TSAdoptionTokens
  • Reduced UI drift by enforcing a single component source of truth
  • Increased dev velocity by stabilizing component APIs + documentation
  • Improved a11y baseline via baked-in patterns and review loops
Skim in 60sReceipts included

Pillar essays

All writing
A practical playbook for driving adoption without slowing shipping.
The minimum governance that keeps velocity without chaos.
Component contracts and naming rules that reduce churn.

If you need a systemic design leader

Fewer one-off solutions, more compounding velocity. Let's scope it.